Electronic Word-Of-Mouth (E-Wom) Model and Consumer Decisions on Pantai Cermin Tourism
نویسندگان
چکیده
The main objectives of this research are to study the factors that influence Electronic Word-Of-Mouth (E-Wom) and consumer decisions formulate Word-of-Mouth model travel on beach. Deli Serdang Mirror. This uses descriptive analysis, both qualitative quantitative. Data analysis with statistics used is Structural Equation Modeling (Structural Modeling). Based discussion, it concluded there a significant Service Quality E-WOM. There effect Price Purchase decisions. E-WOM through And
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ژورنال
عنوان ژورنال: International Journal Of Science, Technology & Management
سال: 2022
ISSN: ['2722-4015']
DOI: https://doi.org/10.46729/ijstm.v3i6.641